They kill three birds with one stone.
1. Get rid of the people who don't think of themselves as victims.
2. Make useless idiots feel morally "superior".
3. Associate "whiteness" to every social practice globalism wants to eradicate: like honor roll, the nuclear family, and waking up early.

Lets look at the Propaganda storyline and just how many "good things" are now actually bad and racist to the Leftist.